Making Relentless: How crowdfunding has given unsigned artists a hand up.

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Behind the scenes for the 'Relentless' music video shoot
Behind the scenes for the 'Relentless' music video shoot
Behind the scenes for the 'Relentless' music video shoot
A recent article (http://www.bbc.co.uk/newsbeat/article/34344619/all-about-that-bass-writer-says-he-got-5679-from-178m-streams)  by Kevin Kadish, writer of last year’s massive hit ‘All About That Bass’ shows he got just over $5000 from 178 million streams. With download sales and Cd sales reducing, its hard for an upcoming artist to make revenue from what were the traditional bread and butter for musicians. The internet has brought much to DIY artists, but it has also brought challenges. This is a serious problem for those of us who are struggling to get the resources we need to be able to create music.
Behind the scenes for the 'Relentless' music video shoot

Behind the scenes for the ‘Relentless’ music video shoot

However, there are also new opportunities also provided by the internet. Crowdfunding offers an experience, similar to the explosion of live music, where the listener can be closer to the musician.  We literally could not fund projects without the support of pledgers.  My new video Relentless is one such project.  It raised the most financial support I have ever received for a music project, with support in Britain and all around the world including The Netherlands, New Zealand, Brazil, Turkey, Germany, Canada, France and the United States.

It means artists can, instead of speculating on a projecting and hoping it makes its money back, ask individuals to invest whatever they can, and we can go ahead with a dream project, if it makes budget.  The impact of making this video was immense.  It meant I could collaborate with film makers, editors and a whole array of people I never worked with before, I had complete artistic freedom to make the video I wanted to make, and best of all, the artist keeps all the rights to their work.  The digital age has brought music to the masses like never before. Streaming on youtube, spotify and other platforms means listeners can hear music for free.  Crowdfunding has been a major way of allowing listeners to go that step further and join artists on a creative journey, with rewards offered, which in my case are all to do with the single that has been funded. It means we musicians can be more adventurous with their music and listeners gain a new dimension to listening to music – the satisfaction of knowing that they are utterly central to the creative process.

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2 thoughts on “Making Relentless: How crowdfunding has given unsigned artists a hand up.”

  1. Wow, stunning website. Thnx ..

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  2. I every time used to study article in news papers but now as I am a user of net so from
    now I am using net for posts, thanks to web.

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BBC Introducing with Tom Robinson on 6 music Relentless (Submeto Short Cuts Mix) was featured on Tom Robinson's BBC Introducing Mixtape!
rte Click here to listen to Denis' interview on RTE Lyric which covered diverse topics including music, social movements and Occupy London

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